Head of Campaign Operations

Head of Campaign Operations

Department Name: Traffic Operations
Industry: Management
Work Experience: 4-5 years
City: Kathmandu
State/Province: Province No.3
Zip/Postal Code: 44600

About Daraz
Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.
For more information, please visit www.daraz.com

Job Description
The Head of Campaign Operations will oversee and manage two sub-departments within the Campaign Operations team. The primary focus will be to drive organizational objectives and key results. Key performance indicators include platform and campaign traffic generation, engagement, product penetration, sales, orders, buyers, profitability and retention(Not limited to these KPIs). Additionally, the Head of Campaign Operations will be responsible for developing and improving work processes to enhance team efficiency and autonomy. This role involves maintaining strong relationships with relevant stakeholders to plan and optimize campaigns using relevant metrics.

Key Responsibilities

• Lead Onsite and Merchandising teams and responsible for individual growth and development for team members
• Develop and support merchandising and onsite strategies to achieve campaign objectives, identify bottlenecks, and assist teams in resolving issues at both business and individual levels
• Manage end-to-end project execution for all campaigns and collaborate closely on PMO creation
• Lead the improvement of campaign performance by implementing KPI-driven strategies in consultation with stakeholders
• Coordinate and collaborate with Commercial, Marketplace, Marketing, and S&P teams for campaign initiatives and projects
• Focus on user behavior, conversion and retention rates to maximize campaign effectiveness
• Devise campaign performance reports and develop action plans to maximize performance and results
• Work directly with the Regional Head of Campaign Operations to align regional strategies with local teams
• Provide support and assistance to the Mega Campaign team, contributing to Mega Campaign execution and strategy
• Ensure equal opportunities for all industries (Fashion, Electronics, Lifestyle, FMCG) in campaigns based on company objectives
• Optimize campaigns based on results and achieve category targets
• Foster innovation through AB testing and demonstrate results to facilitate continuous learning and innovation

Requirements

• Master’s degree in Analytics, Statistics, Computer Science, or Business
• At-least 3 to 4 years of work experience in related field
• Tech-Savy with the ability to contribute new concepts and ideas to key discussions
• Data-driven mindset, proficient in analyzing traffic behavior, and skilled in creating and optimizing campaigns accordingly for optimal results
• Excellent interpersonal and problem-solving skills
• Strong people management, conflict resolution, leadership, and decision-making abilities

Competencies

• Technical
• Analytical
• Communication
• Initiative
• Team Player

Benefits

• International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.
• A platform to learn from Alibaba’s world-leading ecosystem
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders
• Competitive salary and incentive package
• Health & Medical insurance