Abig International Trading Pvt Ltd
JOB OPPORTUNITY
Position Overview:
As a Marketing Officer for a UPVC fabricating industry, your primary responsibility will be to develop and execute marketing strategies to promote the company’s products and services. You will play a crucial role in increasing brand awareness, driving customer acquisition, and maintaining customer relationships. Your objective will be to effectively communicate the value proposition of the company’s UPVC fabricating solutions to potential customers and generate sales leads.
Key Responsibilities:
- Develop Marketing Strategies: Collaborate with the marketing team and senior management to develop comprehensive marketing strategies that align with the company’s goals and objectives. Identify target markets and customer segments to tailor marketing campaigns accordingly.
- Brand Promotion: Create and implement marketing campaigns to enhance brand visibility and promote the company’s UPVC fabricating products. Utilize various marketing channels, including digital platforms, traditional advertising, trade shows, and industry events.
- Market Research: Conduct market research to identify customer needs, preferences, and trends in the UPVC fabricating industry. Stay updated on competitors’ activities, pricing strategies, and market developments to maintain a competitive edge.
- Lead Generation: Drive lead generation initiatives by identifying potential customers, qualifying leads, and nurturing prospects through effective communication and follow-up strategies. Collaborate with the sales team to convert leads into customers.
- Content Creation: Develop compelling marketing content, including product brochures, presentations, website content, and social media posts. Ensure that all marketing materials are accurate, consistent, and reflect the company’s brand image.
- Digital Marketing: Leverage digital marketing channels, such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to reach a wider audience and generate qualified leads.
- Customer Relationship Management: Build and maintain strong relationships with existing customers to drive customer loyalty and repeat business. Provide excellent customer service, address inquiries and concerns, and identify opportunities for upselling and cross-selling.
- Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives. Track key performance indicators (KPIs), such as lead conversion rates, customer acquisition costs, and return on investment (ROI). Provide regular reports and recommendations to improve marketing strategies.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably in the construction or building materials industry.
- Strong knowledge of marketing principles, techniques, and best practices.
- Familiarity with UPVC fabricating products and their applications is desirable.
- Excellent verbal and written communication skills.
- Proficiency in digital marketing tools and platforms.
- Ability to analyze market data and identify trends and opportunities.
- Strong organizational and project management skills.
- Result-oriented mindset with a focus on achieving sales targets.
- Ability to work independently as well as collaboratively in a team environment.
- This job description outlines the general responsibilities and requirements for the role of a Marketing Officer in a UPVC fabricating industry. The specific tasks and responsibilities may vary based on the company’s needs and priorities.
Please email us your recent updated resume at abiginternational@gmail.com