Digital Marketing & SEO Expert

  • Full Time
  • Anywhere

Website IMS Group


Digital Marketing & SEO Expert

IMS Group is Hiring Digital Marketing & SEO Expert

Job Description:

  • Creating Strategy for contents in Social Media Platforms
  • Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Ability to plan campaigns in accordance with defined KPIs
  • Brainstorm new and creative growth strategies through digital marketing.
  • Measure and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Create social media calendar and improvise if necessary
  • Developing and managing digital prospecting and remarketing campaigns to drive strong return on investment and efficient CPI, CAC, CPV, etc.
  • Execute, Analyze & Optimize ads across Google, Facebook, etc to acquire new users or app install
  • Design remarketing campaigns to re-engage with users using platforms like Google, Facebook etc
  • Establish, implement & measure the effectiveness of mobile app paid advertising initiatives to drive adoption, user growth and engagement
  • Be at the forefront of latest Ad Tech developments, Programmatic buying, DSP’s algorithms, Product research & market opportunities to diversify & scale up the eCom business
  • Plan, execute & oversee all digital marketing campaigns including but not limited to social media, Google ads & third-party ads

Qualifications and Skills

  •  At least 4 years’ experience in the field of Digital Marketing
  • Completion of Master’s/ Bachelor’s Degree or degree equivalent to it preferably specialized in Digital Marketing
  • Outstanding verbal & written communication and interpersonal skills
  • Excellent organizational and multi-tasking skills
  • Ability to think outside the box and positive attitude- Self-motivated, Dynamic, Smart and Presentable

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